Value Proposition
Similar to USP, a value proposition describes why customers should accept an offer. This reason should be reflected in the startup's marketing and communication strategy. While the USP emphasises a single factor of an offer, the value proposition emphasises its overall benefits.
Venture Capital
Venture capital is a form of financing for start-ups with high growth potential. It involves exchanging company shares for financing. Investors generally expect a 20% return on their invested capital.
Venture Clienting
Venture clienting refers to startups that work with established companies to develop a product. The company becomes one of a startup’s first customers and gains early access to its innovative technology. The startup gains its first major customer through the collaboration and can expand and optimise its offer based on feedback.
Venture Debt
Venture debt is a special form of financing for startups and young growth companies. A loan is typically taken out between equity rounds to finance growth. Venture debt is often used as a supplement to venture capital and is particularly relevant for companies that have already received venture capital and want to scale their growth.
Vesting
Vesting refers to a contractual arrangement in which founders, employees or other stakeholders earn shares in a startup over a certain period or achieve certain targets. This approach can be used to maintain the loyalty and commitment of stakeholders.
Viral Seeding
Viral seeding is a marketing strategy for internet media that aims to achieve a viral spread of content. To be successful, it is necessary to reach a certain number of users who share the content and spread it further online. The content is therefore ‘sown’ and germinates. The ‘fruits’ of this ‘seed’ are then harvested by the companies in the form of reach or more sales.