Unicorn
A unicorn is a particularly successful startup, whose corporate value is estimated by investors to be at least EUR 1 billion before it goes public or exits. Unicorns are very rare and are considered model examples of the startup scene.
USP - Unique Selling Point
USP or "Unique Selling Point" refers to the unique features of a product that make it stand out from the competition. It describes the unique benefit of a product to convince customers.