Daily Active Users (DAU)
Daily Active Users (DAU) refers to the number of users who use a digital product e.g., an app within 24 hours.
Decacorn
A decacorn refers to a particularly successful startup. A company only counts as a decacorn when its market value exceeds USD 10 billion. The Celonis software company is the first German decacorn.
Design Thinking
Design thinking can help develop a particularly innovative business idea. The keen focus on users’ needs makes it stand out.
Disruption
Literally translated, disruption means “destruction”. In an economic context, we speak of disruptive business concepts that could replace old business models in an industry and thus reposition the market.
Dogfooding
Dogfooding involves employees using a newly developed product or service to test it before it is made available to customers. Software providers, for instance, do this. If a company uses its own technology, this can be seen as key sign of quality.
Downround
A downround occurs when the value of a startup in a financing round is below the value of its previous investment rounds. As a result, investors may not be willing to pay the same (previous) price for shares in the company.
Due Diligence
Due diligence involves examining a company before major entrepreneurial steps are taken. Investors, for instance, can use the audit to ensure that their investment does not entail any unwanted risks. Due diligence can take place on several levels, including financial, legal or operational checks.