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Glossary

Tag-Along

Tag-Along is a contractual clause that is frequently used in corporate contracts. It grants minority shareholders the right to sell their shares under the same conditions as the larger shareholders, if they wish to sell their shares.

TAM - Total Available Market

The Total Available Market (TAM) refers to the total demand or maximum sales potential of a product or service on a particular market. It represents the theoretical market size, if a company reached 100% market share, without restrictions by competition or other factors.

Target Group Segmentation

Target group segmentation is a marketing strategy in which a broad market population is divided into smaller, clearly defined subgroups. These subgroups have common characteristics or needs, which allows companies to target their marketing strategies and communication efforts accordingly.

Term Sheet

A term sheet is a written declaration of intent that describes the core contents of an investment agreement. The sheet itself is not legally binding but can be used as a basis for negotiating binding contracts.

Trend Scouting

Trend Scouting is a method for detecting new developments and trends in various markets, technologies or consumer behaviour. The aim is to give companies a competitive edge by reacting to new developments and driving innovations early.

Turnaround

A turnaround indicates a strong positive change in a startup ‘s financial and operational situation. This is often the case after a crisis or threatening situation. One well-known example is Apple in the 1990s. When Steve Jobs returned, the company slashed its projects and focused on innovative products such as the iMac, iPod and the iPhone later.

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