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Glossary

GP - General Partner

General partners (GPs) are the managing partners of a venture capital or private equity fund. They manage the fund, make investment decisions and are actively involved in the management of the portfolio companies. GPs usually have extensive experience as investors or entrepreneurs and are responsible for the fund's performance and returns.

Greenfield

Greenfield is an approach in software development and business planning in which a new system or project is developed from the ground up, regardless of existing structures or waste. This approach offers maximum flexibility and enables companies to implement modern technologies and innovative processes.

Growth Hacking

Growth hacking is a marketing strategy that aims to achieve rapid growth with unconventional and affordable measures. Another feature is the strong orientation of data based on strategies.

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