Skip to main content
Logo of Startup City Hamburg

Venture Capital & Business Angels

Is a venture capitalist or a business angel better suited to invest in your startup? How do VCs and business angels differ and what are their respective advantages and disadvantages?

Venture Capital for startups Hamburg
© Mediaserver Hamburg /

Venture Capital to boost your startup

An investor provides a founder with venture capital in return for a share in their company. The investment is not a loan, but rather a type of development aid for companies. Investors take a high risk as neither success nor profit is guaranteed. The investor may even make a loss. The share of the company required depends on the life cycle of the startup and iand its valuation at the time of investment. Early-stage startups often require more significant financial backing and may thus offer a larger share to investors in exchange for their support. The risk of the investment hinges on such factors.

A company undergoes three life cycle phases beginning with the seed stage, i.e., the initial phase, in which the risk is highest. The business model is still in its infancy and has yet to prove viable. Business becomes more advanced in the second phase and the risk is lower, as feasibility has been proven. The risk is lowest in the third phase because the market-ready business idea has been realized and is generating initial sales. Venture capitalists frequently look for startups with high growth potential and invest substantial sums. Venture capital is particularly suitable for startups that are aiming for rapid growth and expansion. However, the investment conditions are usually more demanding and investors can wield even more power.

Business Angels for startups in Hamburg
© Mediaserver Hamburg / Christian Brandes

Business Angels offer more than financial support

Business angels usually invest in early-stage startups. An individual business angel or a successful entrepreneur frequently invests sums from their own private assets. Angel investors frequently lend their support to founders with expertise and contacts.

Business angels are more than simply investors. These partners can be critical to a startup’s success. Their financial support, industry-specific expertise and valuable networks offer a unique mix of resources. As mentors and coaches, they make a long-term commitment, share valuable knowledge and help with strategic decisions. Their flexibility enables decisions to be made swiftly and early-stage investments to be done, while the risk-sharing and personal commitment create a solid foundation for a company's success. Business angels in Hamburg and elsewhere are indispensable supporters for up-and-coming startups.

© Mediaserver Hamburg /

Business Angels in Hamburg

Hamburg has a diverse business angel network. In 2022 alone, 31% of all startup funding stemmed from business angels. They are often entrepreneurs and have founded their own companies and now wish to lend their support to other projects.

The city is home to a diverse community of committed investors who support startups with capital and valuable expertise. Business angels are like bridge-builders between innovative ideas and financial support and play a key role in Hamburg's startup scene.

Business angels and VCs differ in terms of attitude. Venture capitalists’ investments are based on tactical considerations while business angels take factors such as appeal or a convincing business idea into account when deciding whether to invest in a startup. The amounts invested also differ. Venture capitalists frequently invest millions while business angels tend to invest lower sums.

Decision-making factors for startups:

1. Development stage: The flexibility and personal involvement of business angels can be particularly advantageous in the early stage of a startup. Venture capital may be more appropriate for growth later or if a larger investment is needed.

2. Industry and business model: Some industries may prefer one source of funding over another. Tech startups tend to seek out a venture capitalist while local service companies may benefit from business angels.

3. Company goals: A company’s long-term goals must be considered when making an investment decision. If the startup prefers personal support and a close relationship, a business angel might be the better choice.

In many cases, a combination of both financing options can be ideal depending on the needs and growth stages of the company. Ultimately, it is crucial to understand the individual pros and cons and choose the option that matches the startup's long-term vision.

Last accessed: February 2024