Venture Clienting enables companies to become early customers of startups - not by investing, but by purchasing and using their innovative solutions. It’s a fast and effective way to solve real business challenges with cutting-edge technology. Startups benefit from paid proof of concept, market validation, and reference customers, while established companies gain early access to breakthrough innovations and a competitive edge. A partnership model that creates real impact for both sides.

How do startups and corporates benefit from Venture Clienting?
Venture Clienting offers startups a powerful opportunity to gain early traction by landing established corporations as paying customers. This not only generates immediate revenue but also builds credibility and trust with investors and the market. Real-world use accelerates product development through direct feedback, helping startups refine their solutions faster and scale with confidence.
Corporates, in turn benefit by accessing innovative technologies and agile solutions without the need for upfront investment or long procurement cycles. By working directly with startups, they can solve specific business challenges quickly and stay ahead of the competition.
Venture Clienting creates a win-win scenario: startups grow faster, and companies drive innovation more efficiently.
Examples for Venture Clienting services in Hamburg
-
Scaleup Hamburg
Scaleup Hamburg helps SMEs tackle challenges by connecting them with innovative startups. As a city-led initiative, it fosters cross-industry collaboration and guides the venture clienting process to generate real business impact.
-
Digital Hub Logistics & Commerce
The Digital Hub Logistics & Commerce connects companies, investors, startups, research and education to drive innovation in logistics, trade and supply chain, with Venture Clienting as part of its services.
-
Plug & Play
Plug and Play is a leading innovation platform that aims to make innovation open to anyone, anywhere. Their Venture Clienting support includes Scouting, Dealflows, Use Case Definition, Open Calls and PoC Test & Management.
-
NMA.vc
NMA.vc offers startup-driven innovation services to various industries, including acceleration programs, venture clienting, M&A and funds advisory, as well as interim management and innovation consulting.
We would be pleased to include your company and Venture Clienting offer on this page. Please submit 1-2 sentences about your offer for Hamburg’s SMEs so we can include it in our overview.

Contact
Are you interested in finding out more about Venture Clienting, please contact our Scaleup Hamburg team: