SevenAccelerator invests again in The Dude Food Company GmbH, the company behind the pet food brand Dogs'n Tiger, with a media investment in the low single-digit million range. At the same time, ProSiebenSat.1's investment arm for early-stage startups has converted the media volume from the first deal into shares in the company and is now a shareholder in Dogs'n Tiger.
SevenAccelerator has been supporting Dogs'n Tiger for three years
Dogs'n Tiger initially started with a limited range of snacks for dogs and cats and later expanded its range to include wet and dry food. With the launch of the new ‘Schlemmer-Menüs’ product line, Dogs'n Tiger aims to gain a sustainable foothold in German retail, after the brand is already listed nationwide at Spar in Austria. The startup was founded in Hamburg in August 2021 and has been supported by SevenAccelerator since October of the same year. During the first campaign, TV adverts were shown on ProSieben, SAT.1, Kabel Eins and sixx, among others. As part of the follow-up investment, the new Dogs'n Tiger commercial is shown on selected channels of the media group since September.
The media investment by SevenAccelerator is intended to help Dogs'n Tiger to further increase its brand awareness in Germany and at the same time to expand all distribution channels, especially in stationary retail. The Dogs'n Tiger team is made up of experts with years of experience in marketing and sales, nutritionists for product development and a veterinarian. Positioned this way, the company aims to offer customers transparent ingredient declarations, a wealth of knowledge on the subject of animal nutrition and personalised nutritional advice.
