Peckwater Brands, Europe’s largest operator of virtual food brands, has acquired eatclever, the virtual delivery brand market leader in the DACH region. eatclever was founded in 2015 by Marco Langhoff, Robin Himmels and Mohamed Chahin, and operates a team of 30 people out of its head office in Hamburg.
Peckwater enforces eatclever’s international growth
Peckwater operates delivery-only food brands from more than 500 unique locations across nine countries. The UK company will take over eatclever’s operations in almost 100 restaurants across the DACH region, expanding their presence into three new countries across Europe. The deal includes eatclever’s food brands like taste&soul, Chicos, and KoChi (Korean Fried Chicken).
Since launching in 2019, Peckwater has built an offering of virtual food brands (food brands that are found only on third-party delivery aggregators like Deliveroo and Just Eat), powered by a data-driven software solution, which are prepared in kitchens around the world in tandem with their regular offering. This takeover is Peckwater’s second European acquisition in the past five months, following the onboarding of the Honest Food Company in September.
eatclever started as a project of a Startup Weekend in Hamburg, a hackathon were spontaneously compiled teams develop an idea for a startup within 48 hours. Form the original founders, Marco and Robin are still on board and will continue to work for eatclever and Peckwater.
