The Hamburg-based food startup el origen produces snacks using commodities from Latin America and attaches great importance to fair working conditions and prices as well as organic farming. With chips made from manioc and plantains, el origen has already been able to achieve initial successes in food retail. The victory in the TV show „Die leckerste Idee Deutschlands“ (“Germany's tastiest idea") with the new product "Quinoa Bites" now ensures a nationwide listing at the supermarket chain REWE.
In the show broadcast on VOX, a total of ten food startups competed in five categories. A studio audience determined the category winners in each case and the overall winner in a final vote. With its Quinoa Bites, el origen is adding a sweet snack to its range for the first time, and "Amaranth Crispies" are another new addition.
