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Hamburg-based startup traceless materials has developed textile hooks made from its plant-based biomaterial traceless. In a pilot project, fashion retailer C&A has been using the traceless hooks to replace conventional plastic hooks for socks in its Hamburg Altona store since December 8.

© traceless materials: the sock hooks
© traceless materials: the sock hooks

A small hook can solve a big problem

Every year, around 8 to10 billion coat hooks are made from conventional plastic worldwide, of which only a small proportion are recycled. In particular, the smaller disposable hooks pose a recycling challenge due to their size. The development project launched jointly by traceless materials and C&A now aims to identify a solution.

"For us at traceless, this small hook means a big step forward: it is the first pilot product to hit the shelves made from our bio-circular material innovation! After months of development time, our whole team is incredibly proud of this achievement."
Dr. Anne Lamp, CEO & Co-Founder of traceless materials
© traceless materials: traceless-Gründerinnen Johanna Baare und Dr. Anne Lamp traceless Founders Johanna Baare and Dr. Anne Lamp
© traceless materials: traceless Founders Johanna Baare and Dr. Anne Lamp

Crowning of a successful year for traceless materials

With traceless, the startup founded by Dr. Anne Lamp and Johanna Baare offers a material alternative to plastics and bioplastics. It is based on plant residues from the agricultural industry and is compostable, plastic-free and climate-friendly. After being founded in 2020 and commissioning its first production plant at the beginning of 2022, the sock hooks will be the first pilot product to be tested on the market.

For the Hamburg-based startup, the project is the successful conclusion of a fruitful year. For example, traceless materials was able to enter the winners' lists at both the Hamburg and German Founders' Awards.


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