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In a just-announced funding round, Hamburg-based startup Fashion Cloud has received 25 million euros. The European investment company Verdane leads the round, existing investors such as HEARTLAND are also involved. The money will go toward international expansion and further development of the software offerings.

© Fashion Cloud: the software works on all common devices
© Fashion Cloud: the software works on all common devices

Fashion Cloud serves a market worth billions of euros

The European fashion market has an annual sales volume of around 500 billion euros, 40 percent of which is generated in the wholesale sector. Fashion Cloud offers both retailers and suppliers a comprehensive range of software that enables supply chain processes to be digitized and simplified. Fashion Cloud's product and service portfolio includes solutions for sharing product data and information, optimizing order processes, and managing seasonal fluctuations.

© Fashion Cloud: the management team
© Fashion Cloud: the management team

On course for growth since 2015

Founded in 2015 in Hamburg, the startup has been on a growth trajectory from the beginning. More than 20,000 retailers and 600 brands now work with Fashion Cloud. Customers include Zalando, Breuninger, Engelhorn as well as Hugo Boss, Scotch & Soda and Marc Cain. The Fashion Cloud team comprises well over 100 employees at locations in mainly Germany and the Netherlands. Verdane supports Fashion Cloud's expansion course with comprehensive expertise in B2B software, an international network and a team of consultants specializing in growth companies.

"The successful closing of our financing round enables Fashion Cloud to take collaboration between retailers and suppliers to a new level. The trust of our shareholders is a confirmation that we are on the right track. With strong partners at our side, we want to make the wholesale industry more efficient and sustainable."
René Schnellen, Co-Founder of Fashion Cloud

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