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© Julia Schwendner: Speicherstadt Hamburg
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September 5, 2023

New SPACE for innovation in historical Speicherstadt opened

Hamburg has a new innovation space for companies, startups and freelancers from the content and technology industry. At SPACE in the Speicherstadt, a World Heritage Site, solutions are to be developed for relevant issues of the future. The topics include the financing of quality journalism, the influence of social platforms, the potential of the metaverse, the ethical handling of data, and the application of artificial intelligence in product development.

© Jan-Marius Komorek: Egbert Rühl (Managing Director Hamburg Kreativgesellschaft), Dr. Nina Klaß (Head of nextMedia.Hamburg and SPACE) and Carsten Brosda (Senator of Culture) at the opening of SPACE
© Jan-Marius Komorek: Egbert Rühl (Managing Director Hamburg Kreativgesellschaft), Dr. Nina Klaß (Head of nextMedia.Hamburg and SPACE) and Carsten Brosda (Senator of Culture) at the opening of SPACE

Strong partners and funding from Europe

SPACE is run by Hamburg Kreativ Gesellschaft and its nextMedia.Hamburg initiative. Partners include Hamburg-based Carlsen Verlag, the production company and streaming platform Rocket Beans, the media companies Ströer and Bauer Media, the technology groups Google, Meta and Snap, and the creative agency Jung von Matt. In addition, the associations ARIC (Artificial Intelligence Center Hamburg) and nextReality.Hamburg are participating as technology competence partners.

SPACE was successfully placed as a media innovation project for Hamburg in the European Regional Development Fund (ERDF program) 2021-2027 and is to receive ERDF funding with the new funding period. Co-funding is provided by the Ministry of Culture and Media to strengthen the innovative power of Hamburg's media landscape.

“Our concept behind the SPACE is quite unique worldwide, virtually an experiment itself. SPACE is designed to grow with the needs of the industry and through the participation of the partners.”
Dr. Nina Klaß, Head of nextMedia.Hamburg and SPACE
© Jan-Marius Komorek: at SPACE
© Jan-Marius Komorek: at SPACE

Plenty of space for startups in SPACE

SPACE is the first European project of its kind - on the seventh floor of a historic warehouse, it offers over 600 square meters of space for collaborative work, events, workshops, content creation, technology knowledge and informal get-togethers. Hamburg's content and technology industry can use SPACE for events and book free workstations on a daily basis. In addition, startups and founders with business models in the fields of MediaTech, AdTech, CreativeTech, MusicTech or GamesTech have the opportunity to apply for free workstations in the flex-desk area of SPACE as part of the workspace funding.

Numerous innovation formats from different teams at Hamburg Kreativ Gesellschaft will also be anchored in a joint location at SPACE in the future, enabling mutual inspiration and strengthening synergies between the entire creative and technology industries. For example, the 15 startups from the Media Lift, Games Lift and Music WorX incubators will work together at SPACE in the future and further develop their business models from there.


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Startup City Hamburg

At Startup City Hamburg you can find Hamburg’s inspiring startup ecosystem gathered into one space.


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