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September 13, 2022

LaborX - the interactive startup pitch

© Mathias Jäger/Hamburg Startups: At LaborX, the audience ist always involved.
© Mathias Jäger/Hamburg Startups: At LaborX, the audience ist always involved.

LaborX is one of the longest running startup events in Hamburg. Last week, already the 31st edition took place. The concept is tailored to startups that are still at the beginning of their development and receive valuable tips for their business ideas from the audience. The event series is supported by the Ministry of Economics and Innovation in Hamburg, among others.

At LaborX, startups present themselves and their service or product. Afterwards, people in the audience are asked whether they could imagine becoming a customer. The audience also plays an important role in the further course of the event. For example, suggestions for sales partners or marketing campaigns are sought, and experience shows that many helpful suggestions come from the audience members, who often have startup experience. This strong element of interaction sets LaborX apart from most other pitch events.

© Mathias Jäger/Hamburg Startups: Jered Fastner and Nina Hannemann, founders of Horny Hive
© Mathias Jäger/Hamburg Startups: Jered Fastner and Nina Hannemann, founders of Horny Hive

Horny Hive offers quick tests for special cases

LaborX is led by consulting agency EVEREST, and the most recent venue was company builder Hanse Ventures. Horny Hive was the first startup to introduce itself there. Nina Hannemann and Jered Fastner launched their online store just a few days ago and sell rapid tests for sexually transmitted infections. In doing so, they promise to be faster and less expensive than a visit to the doctor. One tip, which also fits many other business areas, concerned the choice of keywords in Google Ads. If such a search term is still relatively cheap and consequently not so frequent, the probability of actually being found with it increases.

© Mathias Jäger/Hamburg Startups: Mohamed Jalalzada and Marie König, founders of Shaanti
© Mathias Jäger/Hamburg Startups: Mohamed Jalalzada and Marie König, founders of Shaanti

Shaanti takes care of mental health with AI

Shaanti is also concerned with a health issue, and at the same time artificial intelligence is used here. Marie König and Mohamed Jalalzada presented an app that is intended to support people as a mental coach in stressful situations and with negative thoughts. The AI was fed with the latest scientific findings. At the moment, test customers are still being sought. One of the suggestions from the audience was to try a management consultancy. The audience knew from their own experience that the stress level there is very high.


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