Hamburg-based startup GIPEDO, which offers a software solution for professional sports, has received a seven-figure funding from institutional early-stage investor STS Ventures. GIPEDO will use the investment to drive market expansion and further accelerate product development.
Prominent customers and a prominent investor
GIPEDO, founded by Lars Gantenberg and Dr. Matthias Rettenmeier, launched its first product, the GIPEDO marketplace with TV perimeter advertising in the 1st and 2nd Bundesliga, in January 2022. Since then, the platform has been significantly expanded and integrates three key aspects of sports marketing: the automated buying and selling of advertising campaigns in sports, the provision of data and media KPIs for marketing decisions and support in the organisation of media inventory through SaaS solutions. The aim of GIPEDO is to give clubs and leagues control over their advertising business and to open up new opportunities for advertisers to enter professional sports.
Over 60 clubs from various German professional leagues such as the Bundesliga, Bundesliga 2 and the Women's Bundesliga sell their inventory as media deals via the GIPEDO marketplace. The most prominent customer is the reigning German champions Bayer 04 Leverkusen Behind the investor STS Ventures from Cologne is the serial founder Stephan Schubert. Among other things, he successfully took OnVista to the stock exchange. He has already invested in over 60 startups with STS Ventures, including audibene, Emma and Zooplus.
