3 Hamburg startups from the online marketing sector
Nowadays, advertising and marketing campaigns take place to a large extent on the Internet and can no longer do without digital support. Numerous startups are taking advantage of this and offering appropriate solutions. In this article, we present three of them: adSoul, LIVEDAB and AdmarkAI.
adSoul
SEA is a frequently used abbreviation in online marketing and stands for Search Engine Advertising. This refers to the booking of ads on search engine results pages. adSoul, a startup founded in 2018, automates the planning and implementation of such campaigns, which are becoming increasingly important for the business success of companies. For example, the most suitable search terms and phrases can be determined and used in over 40 languages. adSoul also provides assistance with the design of the landing page.
LIVEDAB
In social media, profile pictures are often posted with a frame around them to indicate a commitment to a good cause, participation in an event or a marketing campaign. These image modifications are called filters. Launched in 2019 to support social filter campaigns, LIVEDAB has developed into a service provider for a wide range of customers. These include event organisers such as Messe München, football clubs such as Liverpool FC and large companies such as Audi, Telekom and REWE. The startup helps them to design, implement and evaluate their campaigns and now also uses videos in the process.
AdmarkAI
A real newcomer in the marketing world is the startup AdmarkAI. Founded by 18-year-old Christopher Luis Zöllner in 2024, he is not the only entrepreneur in the family; his brother Davis is the founder of MyTaag and also started his startup career as a schoolboy. AdmarkAI supports companies in the planning and creation of social media posts and optimises content to suit the respective target groups and channels. Artificial intelligence takes over the generation of content and evaluates campaign data to achieve even better results in the future.
