The Hamburg-based marketing tech startup aimpower has secured 6.5 million euros in growth capital in a financing round. The startup intends to use the investment from Munich-based Nordwind Growth to expand its technology and market leadership in brand management, creative effectiveness, and performance analytics using its AI platform brainsuite, which is already being used in 25 countries and is available in 20 languages.
aimpower analyses marketing measures with artificial intelligence
aimpower was founded in 2020 by neuroscientist Dr. Christian Scheier, advertising psychologist Dr. Dirk Held and digital transformation expert Peter Krause. Here’s how the AI platform works: brainsuite automatically analyzes marketing measures in minutes based on proprietary artificial intelligence trained with billions of datapoints of human behavioral data. The SaaS platform evaluates the effectiveness of advertising of all types, from videos, print and digital ads to packaging design, social media or e-commerce content based on consumer perception. This enables brainsuite to make recommendations for optimization, increase the efficiency of marketing processes and thus support brand management. The market segment for AI-based marketing technology is expected to grow by 30 percent to USD 63 billion US-Dollars by 2027.
