Skip to main content
Logo of Startup City Hamburg
Success Stories Startups Ecosystem Hamburg

The Hamburg-based startup traceless has announced a strategic partnership with Mondi, a leading global packaging and paper manufacturer. The aim of this collaboration is to promote the use of traceless, a novel and natural plastic alternative, throughout the paper industry on a large scale. 

© traceless: the founders Johanna Baare and Anne Lamp
© traceless: the founders Johanna Baare and Anne Lamp

traceless continues its success story

Synthetic plastics are often used in conventional paper coatings. These coatings, which are usually obtained from non-renewable fossil resources, are not biodegradable. In contrast, the material from traceless is compostable and decomposes in a short time without leaving any harmful residues. The partnership just announced is another milestone in the history of the startup founded by Anne Lamp and Johanna Baare in 2020. After completing a series A financing round totalling 36.6 million euros, the team began building its first large-scale production facility in Hamburg in 2024. traceless is already cooperating with well-known companies such as OTTO, Lufthansa and C&A for the development of product applications.

The new cooperation partner Mondi is a global leader in the packaging and paper sector. It employs 22,000 people in more than 30 countries and operates an integrated business model with expertise along the entire value chain. In 2023, Mondi achieved sales of 7.3 billion euros and an adjusted EBITDA of 1.2 billion euros. Mondi is listed as a premium company on the London Stock Exchange, where the group is listed on the FTSE100 index, and also has a secondary listing on the Johannesburg Stock Exchange in South Africa, the company's country of origin.

“Our collaboration with Mondi is more than just a partnership; it is a powerful combination of innovation and scale. Together, we are poised to transform the paper coating industry by implementing our traceless coating alternative on a scale that only a company like Mondi can achieve. This is an important step towards a sustainable future where our material becomes the standard in everyday products.”
Anne Lamp, Co-Founder and CEO of traceless

Author

Startup City Hamburg

At Startup City Hamburg you can find Hamburg’s inspiring startup ecosystem gathered into one space.


Share this article

  • The link to this article has been copied to the clipboard

Stay updated - sign up for our Newsletter!

Subscribe Now