Previously, Sponssa was part of founder Tiina Güttler's IT company Frostypeak, who says of the acquisition: "We are pleased to refer Finnish athletes and sponsors to Sponsoo as they can expect excellent service from the Sponsoo team. Sponsoo shares our mission to create opportunities for athletes and visibility for companies. I am confident that the acquisition will enable Sponsoo to do great things for the Finnish sports community in the future."
Additional momentum is promised by the involvement of Finnish serial founder Ilkka O. Lavas. He is joining Sponsoo as an investor with an undefined amount and will use his extensive network to further advance the sponsorship marketplace in Scandinavia.