How corporations benefit from working with scaleups
Monika Sieg is Senior Partnerships Manager at the Plug and Play Tech Center in Hamburg. In this role, she connects international scaleups with established companies. In this interview with the Scaleup Landing Pad Hamburg, she explains how both sides benefit from collaborations and what needs to be considered.
International scaleups often bring new technologies and solutions to the table, offering established corporations access to innovations as well as fresh perspectives and new ideas on existing challenges. This also includes opportunities to expand into new markets by partnering with scaleups from different regions and leveraging their knowledge of the local markets. Overall, collaborating with innovative international scaleups can help established corporations stay competitive by infusing their operations with cutting-edge technology, agility, fresh perspectives, access to new markets, and a culture of innovation.
What role do pilot projects play in such collaborations?
Pilot projects allow corporations to test the viability of new technologies in a controlled environment before committing to full-scale implementation. They can be adjusted to very specific use cases of the corporation with high flexibility and scalability which reduce required investment and financial risks. A successfully implemented pilot can serve as a proof of concept with tangible benefits and potential ROIs of the new technology. This evidence is crucial for gaining the buy-in of key stakeholders within the corporation and building confidence in the proposed rollout of innovation.
International scaleups often specialize in emerging technologies, providing knowledge of niche areas. Corporations can tap into this specialised talent pool to address specific challenges or pursue opportunities in areas where they may lack internal expertise. Scaleups often approach problems with creativity and agility, enabling them to develop novel solutions that may not have been considered by traditional corporate teams. This approach allows corporations to better understand and navigate international markets, regulations, and diverse consumer needs.
Scaleup Landing Pad: Elevating enterprises with international partnerships
The Scaleup Landing Pad Hamburg, an initiative by Hamburg Invest, is dedicated to future-proofing local enterprises by forging partnerships with cutting-edge international GreenTech scaleups. This initiative not only introduces pioneering concepts to local corporations but also accelerates the integration of these young companies into the Hamburg market through strategic pairings with seasoned local businesses.
