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The Hamburg-based startup Boomerang, which aims to reduce waste in online retail with reusable packaging, has closed its pre-seed financing round. The founding trio Marc Engelmann, Christan Putz and Katharina Kreutzer raised a total of 1.1 million euros. The fresh capital is primarily intended to strengthen the divisions of IT and sales.

© Boomerang: the founders Marc Engelmann, Katharina Kreutzer and Christan Putz
© Boomerang: the founders Marc Engelmann, Katharina Kreutzer and Christan Putz

Boomerang offers an all-round service for its reusable packaging

In addition to the existing investors, who had already participated in Boomerang in July 2022, three new investors complete the round. They want to ensure that the startup's packaging solution becomes even more widespread. Boomerang has developed shipping bags, also known as packs, made from single-variety recycled plastic. These are equipped with Velcro fasteners, which makes material-intensive tying and gluing unnecessary. In addition, they can be easily folded to A4 size when empty and thus fit into any letterbox. A deposit of three euros is payable for each bag, which is refunded after free return to Boomerang. The packs come in four sizes, the latest addition to the product line is a box for easily breakable goods.

Started in 2022, the Boomerang team has now grown to around 15 people. In the context of pilot projects with over a dozen online shops, thousands of the packs have already been put into circulation. The startup offers its customers not only the packaging solution, but also software that supports the digital deposit system as well as a processing and cleaning infrastructure. With this complete package, Boomerang wants to conquer not only the German but also the European market in the coming years.

"In view of the difficult economic times for startups, we are of course all the more pleased that we have been able to win new competitors. In addition, we have agreed on a second closing in order to be able to take on even more partners."
Marc Engelmann, CEO of Boomerang


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