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E-commerce has been on the rise for years, and the COVID-19 pandemic has accelerated this trend. In this article, we take a closer look at three Hamburg-based startups that are driving the industry forward with innovative technologies and business models.

© &revenue: the team
© &revenue: the team


&revenue is a Hamburg-based agency that helps e-commerce brands develop successful and effective email marketing strategies to increase sales and customer loyalty. Founded in 2016, the company offers various services for customer journey, lead generation, segmentation and personalization, newsletter campaigns and ESP consulting. &revenue has supported more than 70 brands in the e-commerce industry over the past three years, including Armedangels, Just Spices, Drykorn and NKM. The team currently consists of 20 people.

© Globeguru: CEO Ralf Versteegen
© Globeguru: CEO Ralf Versteegen


Founded in Hamburg in 2019, Globeguru is a SaaS platform that specializes in turning customers of online stores into brand ambassadors on social media. The platform allows customers to promote the products they bought from a store on any social network, and in return they receive a benefit code for their next purchase from that store. This referral marketing strategy is based on the idea that recommendations among friends are the most effective and authentic form of marketing. Globeguru offers AI and manual posting control to ensure that customer offers are accurate and relevant.

©  Remazing: the team
© Remazing: the team


Remazing, headquartered in Hamburg, is an international provider of services and software solutions for brands on Amazon and other online marketplaces. The company has a team of over 80 e-commerce experts who develop locally tailored strategies and implement content optimization, advertising campaigns and monitoring. Since 2016, Remazing has been supporting brand companies as a full-service partner in increasing their sales. The company's proprietary software tool Remdash combines a content management solution tailored to Amazon with monitoring of all important data and metrics.


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