With the German Startup Monitor, the German Startups Association has established one of the most important sources of information on the innovative founders scene. In addition, the association regularly conducts further surveys, such as now in cooperation with the consulting firm Accenture on the question of how startups and established companies can work together better. Participation is still possible.
Innovation as a growth driver for everyone involved
The German economy is under pressure and the need to break new ground is greater than it has been for a long time. Established companies are aware of this and are prepared to innovate. However, they often lack the structures and know-how within their own company to drive this change forward at the necessary pace, for example in areas such as digitalization and artificial intelligence. One solution could be to collaborate with startups, which have their strengths in this area.
For startups, such a cooperation also has many advantages. They can hone their business ideas in practice, gain expertise from corporates and accelerate scaling with reference customers. However, real success stories are still too rare - how are things going on a broad scale and where are the problems? In a joint study, the Startup Association and Accenture get to the bottom of the conditions for successful collaboration. The survey reflects both perspectives and is aimed at startups and established companies. The results will be published in June. Take part in the survey and help drive this issue forward!
