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December 22, 2025

Last-minute gifts from Hamburg startups

Only two days until Christmas, still haven't got all your gifts, and it's too late for online shopping? Don't worry, the products of many Hamburg startups are also available in brick-and-mortar shops. We have a few tips for you!

© Mathias Jäger/Hamburg Startups: 20457 Hafencity Gin
© Mathias Jäger/Hamburg Startups: 20457 Hafencity Gin

Gin from Spirit of Hafencity

A few years ago, it was all the rage for startups to launch a new gin. Many of them have long since disappeared into obscurity, but Spirit of Hafencity's 20457 Hafencity Gin, released in 2017, has stood the test of time. There are now a number of variations, and the range also includes an organic egg liqueur and two aperitifs with the beautiful name Mirativo. Spirit of Hafencity products are available in many delicatessens, wine shops and supermarkets in Hamburg. You can find a list of retailers on the website.

© Mathias Jäger/Hamburg Startups: the store of 8beaufort at Westfield
© Mathias Jäger/Hamburg Startups: the store of 8beaufort at Westfield

Sneakers from 8beaufort

The maritime theme continues with fashion startup 8beaufort. The name is based on the unit of measurement for wind strength, with 8 representing stormy winds. Amateur sailors think twice before setting sail in such conditions. Which brings us to the most important component of 8beaufort sneakers: they are mainly made from discarded sailcloth. Launched in 2019 with the ‘Galapagos’ model, the label has established itself in a highly competitive market with its sustainable shoes and, since this year, even has its own store in Hamburg's new flagship shopping centre, Westfield.

© Mathias Jäger/Hamburg Startups: the range of therefore beauty at Hobenköök
© Mathias Jäger/Hamburg Startups: the range of therefore beauty at Hobenköök

Natural cosmetics from therefore beauty

The natural cosmetics startup therefore beauty has already had a turbulent history. It started in 2018 under the name terrorists of beauty, which attracted criticism, but also gained the brand many fans with its block soap reduced to the essentials. In October 2022, however, the name was blacklisted, making it impossible to advertise on social media. This made a relaunch as therefore beauty inevitable, which was accompanied by an expansion of the product range. Among other things, solid toothpaste and a moisturising spray are now available, each with an ingredient list that is as short as possible. All can be found at Hobenköök in the Oberhafenquartier, which is primarily a treasure trove for food startups.


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Startup City Hamburg

At Startup City Hamburg you can find Hamburg’s inspiring startup ecosystem gathered into one space.


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