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The international trade fair EXPO REAL is an absolute must-attend event for the real estate industry, making it an ideal springboard for startups looking to succeed there. For the event from October 4 to 6, 2023 in Munich, Hamburg Invest has three places to give away at a joint stand. Here you can find out how to take part and what you will get.

© Messe München: EXPO REAL 2022
© Messe München: EXPO REAL 2022

What you can expect at EXPO REAL

In 2022, almost 40,000 participants from 52 countries came to EXPO REAL and were able to visit around 1,900 exhibitors. It would be difficult for a single startup to stand out in such a supply. It is easier to do so at a large community stand, such as the one organised by the city of Hamburg. Hamburg Invest's Startup Unit offers three proptechs the opportunity to present themselves there and make valuable contacts.

With an own contribution of 1,000 euros plus VAT, the offer includes the following:

  • Official stand partnership (exhibitor) with Hamburg Invest.

  • Company logo in several places on the Hamburg joint stand and in the digital trade fair magazine "StandOrt", presentation as logo partnership

  • Representation of the company on our website for EXPO REAL.

  • All-day free catering at the stand for you and your guests.

  • Participation in booth events including catering.

  • Possibility to display brochures.

  • Use of a meeting room subject to availability.

  • Back office and information counter at the stand: receipt and forwarding of inquiries to your company.

  • Transport of your material to Munich and back (subject to availability).

  • Discounted tickets as co-exhibitor, must be purchased separately.

Exhibition tickets, travel, accommodation and catering outside the stand catering are not included in the above offer and must be organised by the participant.

  • Business model in the proptech sector that contributes to the digital development of the real estate industry (knowledge- or technology-oriented business model).

  • Company headquarters in Hamburg or the Hamburg metropolitan region.

  • Age of the startup maximum 10 years.

  • Proof of concept or prototype in the proptech sector.

For the application, explain in a short text at https://www.surveymonkey.de/r/ExpoReal2023, why your startup in particular should participate in the fair and describe the content and maturity of the business model as well as its scalability.

The application deadline is Sunday, July 23. Three participants will be selected from the timely applications. The evaluation will be based on the following criteria: Content and maturity of the business model as well as scalability. The selected startups will be notified by email no later than Sunday, July 30. The final review of whether a startup will be admitted to EXPO Real is in the hands of Messe München.


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Startup City Hamburg

At Startup City Hamburg you can find Hamburg’s inspiring startup ecosystem gathered into one space.


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