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EXPO REAL is considered one of the most important international trade fairs for the property industry in Europe. Hamburg will be prominently represented in Munich from 7 to 9 October 2024: 55 companies will present a diverse portfolio of properties, commercial space and projects on the Elbe, Alster and Bille rivers at the joint stand of the Free and Hanseatic City of Hamburg.

© Messe München GmbH
© Messe München GmbH

Multifaceted programme at the Hamburg stand

For the first time, the infrastructure of the Hamburg metropolitan region will be presented in detail at EXPO REAL. An interactive touch table at the Hamburg stand will make it possible to search specifically for commercial space - including information on locations, sizes, transport connections and planning categories. HafenCity Hamburg GmbH, which has stood for innovative concepts and sustainable solutions in urban development for more than two decades, is once again the central stand partner this year. Areas such as HafenCity, Grasbrook, Billebogen and Science City Hamburg Bahrenfeld are paving new ways in many areas - for example for climate protection, mobility, neighbourhood development, participation and digitalisation.

Hamburg's joint stand is offering a series of events this year. The Federal Minister for Housing, Urban Development and Construction, Klara Geywitz, and Hamburg's Senator Karen Pein will discuss the Hamburg initiative for cost-reduced construction on Monday, 7 October 2024 at 14:00, followed at 16:00 by Finance Senator Dr Andreas Dressel presenting the topic of serial and modular construction in the field of education to the audience. The band ‘Da Capo’ will provide musical entertainment from 19:00. The second day of the fair, 8 October 2024, will be marked by the ‘Hamburg.HafenCity.Talk’. The panel discussion with Senator Karen Pein, Dr Rolf Strittmatter (Managing Director of Hamburg Invest) and Dr Andreas Kleinau (Managing Director of HafenCity Hamburg GmbH) will begin at 11:00.

moovin Immobilien GmbH will be present this year as a stand partner from the startup sector. The Hamburg-based PropTech digitises the rental of flats and offers property services throughout Germany.

© Senatskanzlei Hamburg / Jan Pries
“We will experience a very special Expo Real this year. Germany's construction and property industry is struggling massively with the current challenges, and we are currently feeling this in Hamburg. Together with the largest and most important companies and players, we in the north are currently working intensively on solutions to make building more affordable again. One key approach is to reduce building standards, optimise planning and construction processes and speed up approval procedures. At the same time, we are designating building land, investing significantly in public infrastructure and thus continuing to offer the construction industry many investment opportunities. Because Hamburg is and will remain one of the most attractive property locations in Germany and beyond thanks to its location and pioneering projects.”
Karen Pein, Senator for Urban Development and Housing

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Startup City Hamburg

At Startup City Hamburg you can find Hamburg’s inspiring startup ecosystem gathered into one space.


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