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The real estate industry is undergoing a transformation – partly thanks to a couple of startups that aim to revolutionize the way real estate is marketed, sold and managed. Here are three promising proptech startups from Hamburg.

© Immomio: the team
© Immomio: the team

Immomio

Founded in 2014 in Hamburg, Immomio specializes in digital solutions for the leasing process. It offers an end-to-end digital workflow that simplifies the leasing process for managers, housing companies and tenants. Instead of traditional communication via email and phone, Immomio focuses on digital interaction between prospective tenants and landlords. Their platform allows marketing, application and contract signing to be handled online, making the leasing process more efficient and effective.

© AreaButler: Alexander Timper, Gina Behrend and Philipp Huhn
© AreaButler: Alexander Timper, Gina Behrend and Philipp Huhn

AreaButler

The Hamburg-based startup AreaButler was founded in 2021 and specializes in location analysis, marketing and presentation for real estate sales. The special focus is on the location of a property and the specific features present there that can lead to a rental or purchase decision. Sources of information include high-resolution maps, interactive maps and AI-generated descriptive texts of the properties. This makes it possible to market them to specific target groups.

© Tower360/Swiss Prime Site: Julian Vogel and Chakra Benerjee, the founders of Tower360
© Tower360/Swiss Prime Site: Julian Vogel and Chakra Benerjee, the founders of Tower360

Tower360

Tower360 provides an asset management platform for the real estate industry. Its modules are focused on commercial and residential real estate and provide data-driven insights for portfolio optimization and management. Tower360 enables asset managers and investors to manage a global portfolio of deals, leases, tenants, proposals and contract creation through a single platform that is available on the web and mobile. The platform covers the entire leasing process with all relevant data. Tower360 has grown rapidly and has customers and offices in Germany, Switzerland and Asia Pacific.


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