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September 9, 2022

3.5 million euros for Hamburg-based startup Valuecase

Hamburg-based SaaS startup Valuecase has closed a 3.5 million euros pre-seed funding round. It is led by Picus Capital, XAnge and 10x Founders, also participating are Busiess Angels Rubin Ritter (Zalando), Felix Jahn (McMakler and Home24) and Jonathan Benhamou (PeopleDoc and Resilience Care).

© Lisa Röder/ Valuecase: the founders Jan Niklas Wick and Lennart Prange
© Lisa Röder/ Valuecase: the founders Jan Niklas Wick and Lennart Prange

Valuecase aims to improve B2B sales

With Valuecase, B2B companies should be able to significantly improve their customers' digital buying and onboarding experience. This is a rapidly growing market segment in sales tech: Over 70% of B2B buyers describe their last purchase as complex, thus improving the buying experience is a top priority of sales and customer success executives, according to the founders. B2B buyers aim for a streamlined, digital, and self-service buying journey which is far away from the status quo. 

B2B sellers still engage prospects like they did 15 years ago: PDFs, lots of meetings, and endless email ping-pong. This makes buying cumbersome and nerve-racking. B2C companies, on the other hand, are obsessed with creating the smoothest buying process possible for their customers. Our vision is to bring this buyer-centric philosophy to B2B.
Lennart Prange, co-founder of Valuecase.

Money goes to growth and product optimization

Valuecase aims to enable sales teams to quickly set up collaborative workspaces for their potential clients. They contain all relevant information and speed up alignment through interactive mutual action plans. For the seller, Valuecase tracks valuable engagement insights that help move deals forward.

Valuecase is currently working with customers such as Workmotion in Germany and Welcome to the Jungle in France. The funding will support Valuecase's go-to-market strategy as well as product development. Furthermore, it is planned to invest in enhanced automation and analytics capabilities.

We were very impressed by the great vision and clarity of the team’s product strategy from day one. Within a very short time, Lennart, Jan Niklas and their team have built a sophisticated B2B SaaS that changes how B2B buyers and sellers interact, collaborate and close deals for good.
Oliver Heinrich of Picus Capital

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