Hamburg-based Sport Alliance, a leading software company in the fitness industry, announces an investment of 100 million US dollars from growth capital firm PSG Equity. PSG previously backed Sport Alliance with 65 million US dollars in 2021.
Sport Alliance is successful throughout Europe
Sport Alliance GmbH specialises in software solutions for efficient studio management and financial services in the fitness industry. The group of companies has over 8,000 customers, including FitX, RSG Group (McFIT, Gold's Gym, John Reed), clever fit and Bodystreet. Over 5.2 million gym members use the app solutions provided by Sport Alliance to gain simple and digital access to sports facilities.
With "Magicline", Sport Alliance offers Europe's leading management ERP solution for the fitness industry, helping gym operators to optimise and digitalise their facilities. In addition to Magicline, Finion is also part of the company's portfolio. Finion is a provider of financial services that supports gym operators with everything from membership fee management to debt collection.
