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Hamburg-based natural cosmetics startup OYESS has closed a Series A financing round worth 3 million euros. The round was led by the Enabling Company, the investment holding company of the publishing house BurdaVerlag. In addition, entrepreneurs and startup founder Karl-Heinz Holland, owner of Carlsquare Michael Moritz, investment banker and partner at Capstan Capital Aaron Sen, and Ingrid Gillrath expanded the circle of shareholders.

© OYESS: the founders Frank Hoffmann, Nadja King and Anna Breidt
© OYESS: the founders Frank Hoffmann, Nadja King and Anna Breidt

OYESS is already internationally successful

Founded in 2020, the startup told it sold more than one million of its lip care products in 2022. The founding team, consisting of Nadja King, Anna Breidt and Frank Hoffmann, brings many years of experience from the consumer goods industry. OYESS is already listed throughout Germany, for example at dm, Rossmann and Müller, as well as in several countries in Europe and Asia. Already awarded as the youngest company with the German Sustainability Award 2022 in the category "Design" and the Prix de Beauté Hungary 2021, the brand is also nominated for the German Brand Award 2023.

OYESS currently offers seven different lip balms made from natural organic ingredients. In addition, they are climate-neutral and produced without animal testing, are made in Germany and use packaging made from recycled plastic. In the near future, the product range will be expanded to other areas as well.

“We are very happy to have found such strong partners with BurdaVerlag and our other business angels, who share our vision on sustainability in everyday life and will continue to develop OYESS together with us. Together we will take the brand to a new level.”
Anna Breidt, Nadja King and Frank Hoffmann from OYESS

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