Bling, the Berlin-based provider of a banking app for families, is acquiring the Hamburg-based startup Finstep, thereby expanding its own educational offering. The two companies did not disclose the purchase price.
The acquisition multiplies Finstep's reach
The learning app from the startup Finstep, founded in 2022, is aimed specifically at teenagers and young adults with over one hundred interactive missions on topics such as inflation, investing and taxes. In spring 2025, Finstep announced its first partnerships with PSD Bank Braunschweig and the Sparkassen-Finanzgruppe. The app now reaches around 30,000 users. It is integrated directly into the Bling app, which has already been downloaded more than one million times and has 250,000 active users, according to the company.
Finstep will cease operating its app in the short term. The digital content will be gradually transferred to the Bling app. The aim is to provide a holistic and high-quality educational offering for families in Germany. Bling was founded in 2021 and has already successfully completed several rounds of financing, the most recent of which was in June 2024 for an amount of 12 million US dollars. Among others, the prominent business angels Verena Pausder, Lea-Sophie Cramer and André Schürrle have invested.
