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Target group, market research, budget, social media or SEO optimisation: these are all terms you should think about when marketing your startup. With the right marketing measures, you will stand out from your competitors.

Marketing tricks and advices for startups in Hamburg
Mediaserver Hamburg / Christian Brandes

For your startup to grow, it is important to have a well thought-out and strong marketing strategy. A coherent communication and marketing strategy will lead to public attention – not only among potential clients and customers, but also among investors and disseminators.

Even with a small marketing budget there are various cost-efficient ways for new enterprises to advertise themselves. Get to know some of them here.

Participation in international fairs in Germany
Information on public funding that permits young innovative enterprises to exhibit at German and international trade fairs at reduced prices (Info on English site not the same as German one; best to contact Association of the German Trade Fair Industry)
Association of the German Trade Fair Industry

IT in the startup phase
The most important IT topics and tips in the startup phase
hei.Hamburg Startup Initiative (in German)

Consulting & Coaching

hei. coaching programme "Advertising" and "Internet & Social Media" - Calender of events
Various seminars relevant for entrepreneurs. Participants can receive a subsidy of up to 500 €. The events are usually held in German.
hei. calender of events


A German platform that centrally maps the startup ecosystem and provides a comprehensive overview startup scene. Startbase improves the availability of information and promotes networking among ecosystem participants.
The startup platform maps deals, jobs and co-founders. The goal of is to bring startups together with companies or new personnel to foster innovations of tomorrow. (german)

Sector overview platforms 

Global database with ecosystem data
The platform provides data on startups, innovation, high-growth companies, ecosystems, and investment strategies.
Dealroom platform

On this site, all new and current startups in Germany are collected. Startupdetector provides informations about the entire startup ecosystem.
startupdetector (german)

The dashboard provides data on innovative companies that can be used for investor searches or market research.


Last accessed: Feb 2024