Themenfestival Attention Economy brings together content creators, platforms and companies to work together on a successful and healthy attention economy.
From media makers and content creators to companies - everyone is vying for the attention of their target group, which is becoming increasingly scarce due to the ever-growing supply. The spread of social media, the dominance of platforms, the change in media consumption, the possibilities offered by AI and the democratisation of content production make the attention economy a central topic in the media and digital industry.
The theme festival offers the opportunity to pause in the current attention spiral. You can press the pause button for four days, meet in the real world and take on new perspectives. The focus is on the interplay between media companies, creators, platforms and communities. What can we learn from creators? Can media companies adapt their business and revenue models? What strategies do platforms pursue when working with creators? How can valuable collaborations be organised? How do followers become a paying community?
Am Sandtorkai 27
20457 Hamburg
Route with Google Maps