A market assessment and a competitive analysis are part of the standard content of every pitch deck and business plan. However, the market information available is usually limited, especially in the early founding phase. In this workshop, you will learn how to create a simple but meaningful market assessment and well-founded competitive analysis based on your target group definition.
The session will take place online.
Access data will be sent out after registration.
The event language is German.
The online workshop series is aimed at people interested in setting up a business from the Hamburg university environment with or without their own business idea. In the individual sessions, methods and tools are taught and applied together to give you helpful tools for your entrepreneurial journey. Although the units build on each other in terms of content, it is also possible to participate in individual units.
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