Berlin-based HR tech company Hrmony is acquiring Hamburg-based startup HelloBonnie. The merger will allow both companies to pool their expertise in order to offer employers an even broader and simpler solution for employee benefits in the future.
News
February 11, 2026
Startups Hrmony and HelloBonnie merge
© Björn Wiedenroth: Maximilian Roskosch (CEO) and Niklas Klein (CPO), founders of HelloBonnie
The merger brings even more flexibility with benefits
Corporate benefits are perks that companies offer their employees in addition to their salary. These include gym memberships, shopping discounts, mobility services and much more. Instead of isolated individual solutions, companies are increasingly looking for integrated systems that centrally manage different benefits. With the acquisition of HelloBonnie, Hrmony is responding to this development and further expanding its position as a holistic multi-benefit provider in the German HR tech market.
HelloBonnie offers companies a smart card infrastructure that allows employees to use their benefits budget via a virtual or physical card. The card can be used in the Mastercard network in a specified region at local retailers and at over 300 selected online brands. In addition to monthly non-cash benefits, it can also be used to purchase gifts or rewards in a tax-compliant manner. The founders of HelloBonnie, Maximilian Roskosch and Niklas Klein, are moving to management positions at Hrmony and will contribute their product and market expertise to the strategic development of the platform. Both will remain at the Hamburg location; there are no other team members.
“We founded HelloBonnie to make it easier for companies to show their employees personal appreciation. In Hrmony, we have found a strong partner who shares our vision and has the long-standing benefit expertise to jointly expand this approach.”
Maximilian Roskosch, co-founder of HelloBonnie
