THE ULTIMATE BRANDING FOR STARTUPS

Keynote speech & brand workshop

This event starts with a keynote speech and then moves on to a practice-oriented brand workshop for startups who want to put their brand image to the test.

A strong brand presence determines whether a startup builds trust, differentiates itself and is recognised. But between logo generators, AI design and professional branding, many founders lose sight of the big picture. What really makes a brand? And how do you recognise whether your own appearance is effective?

In a compact keynote speech, art director Michel Guss provides a well-founded introduction to branding and visual appearance. In the subsequent workshop, he analyses the brand appearances of six selected startup teams live. Honest, concrete and with clear recommendations for action.