Strategic clarity for impact startups: When is it really worth investing in branding, a website or growth?
Many impact startups and teams eventually reach a point where there are several sensible next steps on the table at the same time – but no clear priority. Particularly in the early stages, this can quickly lead to a feeling that everything needs to be pursued simultaneously – even though this is often precisely what causes confusion.
The workshop addresses precisely this issue: the question of where it currently makes sense to invest – and where it does not. Many organisations invest in visibility at an early stage – for example, in their brand, website or marketing – even though key questions have not yet been resolved. At the same time, other issues are often put off for too long. The workshop offers the opportunity to think through and prioritise these decisions together.
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