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Marketing Operations & Performance Manager (m/f/d)

Available from September 29, 2026

Marketing Operations & Performance Manager (m/f/d) | 32–40h/week | Hamburg | Starting immediately

Psychotherapy is effective — but the way it is organized in everyday care limits its reach: access, coordination, documentation, and quality assurance take time and make care difficult to scale. Sympatient develops the structures and software components that support psychotherapeutic work in regulated environments: coordinated access pathways, clear workflows, and data-informed quality management. We see technology as a tool to support evidence-based practice — not as a replacement for the therapeutic relationship or clinical responsibility.

Our goal is to reduce organizational friction and create more time for what matters most: therapeutic work. If you want to help shape psychotherapy in a structured, quality-focused environment, we would love to hear from you. 🚀

📞 Your Mission

Our marketing activities should be creative, innovative, and above all measurable — regardless of the channel or digital touchpoint. As Marketing Operations & Performance Manager, you make sure we always understand which activities are working, why they are working, and how we can continuously improve them. You connect marketing, data, and technology and create the foundation for data-driven decision-making across the entire customer journey. 🎯

Marketing Analytics & Reporting

  • Together with the teams, you define relevant KPIs for all marketing activities and digital touchpoints

  • You develop meaningful dashboards and reports for different stakeholders

  • You analyze the performance of our websites, landing pages, CRM and email activities, as well as all other marketing channels

  • You translate your findings into concrete recommendations for optimizing the entire customer journey

  • You identify trends, opportunities, and weaknesses at an early stage and develop data-driven recommendations for improvement

Marketing Operations & Tracking

  • You develop cross-channel tracking and measurement concepts for all marketing activities and digital touchpoints

  • You ensure that websites, landing pages, performance campaigns, CRM and email activities, as well as activities on third-party platforms, can be measured consistently and in compliance with data protection requirements

  • You own our marketing tech stack, including tracking, analytics, dashboards, automations, and integrations

  • You ensure high data quality as well as consistent tracking, attribution, and reporting standards

Performance Marketing

  • You plan, manage, and optimize performance marketing activities across relevant channels, particularly Google Ads

  • You develop campaigns for established digital channels as well as specialized platforms in the healthcare and psychotherapy space

  • You support the expansion of hyperlocal marketing activities and develop suitable measurement concepts to evaluate their success

  • You manage budgets, optimize performance, and continuously develop our paid marketing channels

Consulting & Collaboration

  • You advise colleagues when planning new marketing activities and bring a focus on measurability, tracking, and performance into the process from the very beginning

  • Together with the teams, you develop suitable tracking and measurement concepts for all marketing channels and digital touchpoints

  • You act as the central point of contact for data-driven marketing across the company

Testing & Continuous Optimization

  • You develop hypotheses and implement structured tests, such as A/B tests, to optimize websites, landing pages, campaigns, and other digital touchpoints

  • You evaluate new marketing channels and systematically test innovative approaches

  • You establish a culture of continuous learning and optimization based on reliable data

How we measure success in this role

  • All marketing channels and digital touchpoints are measured consistently and reliably

  • Reporting provides transparency across the entire customer journey and supports informed decision-making

  • Optimization opportunities are identified through data and consistently acted upon

  • Our marketing tech stack is reliable, efficient, and future-proof

  • New technologies, automations, and AI applications create measurable value for marketing

❤️ What We Offer

  • Mission: A meaningful role at the intersection of psychology and digitalization, helping improve access to care for patients

  • Culture & Teamwork: Regular team events and a motivated team with a great company culture, rated 8.3/10 by our team in our latest Employee Survey

  • Steep Learning Curve: Gain exciting insights into how an innovative mental health startup operates, with plenty of ownership, interesting challenges, and room to develop your own concepts and processes

  • Agile Environment: We use agile project management methods and tools to set clear goals, make our progress transparent, and measure our performance

  • Benefits: 30 days of vacation, a choice between an Urban Sports Club membership or a €50/month Givve Card, and an above-average 25% employer contribution to your company pension plan

  • Sympatient for Everyone: Participation in our employee participation program (VSOP)

  • Flexible & Hybrid Working: Flexible working hours and the option to work remotely, including from other EU countries, in coordination with your team lead

  • Office: Our beautiful office in central Hamburg is just a short walk from the Alster and comes equipped with organic fruit, coffee, drinks, and snacks. Your working environment is flexible — wear whatever you feel most comfortable in

🔎 What We're Looking For

  • Strong analytical thinking and an enthusiasm for data-driven decision-making

  • Several years of experience in digital marketing, performance marketing, marketing analytics, or marketing operations

  • A good technical understanding of tracking, marketing tools, and automations

  • A proactive mindset and an interest in innovation and the use of AI

  • Strong communication skills and an enthusiasm for cross-functional collaboration

  • Very good German skills (at least C1 level)

We don't expect you to have mastered every single requirement perfectly. We are a startup and constantly learning ourselves. So please feel free to convince us of other talents and complementary skills you can bring to the table.

📩 Sounds Interesting?

Then apply now with your CV directly through our application form, and we'll get back to you within a few days. If you have any questions beforehand, feel free to contact us at jobs@sympatient.com.

We look forward to meeting you! 🚀

We value diversity and strive to create an inclusive workplace that welcomes people from all backgrounds. We do not tolerate discrimination against employees or applicants based on skin color, religion, background, gender, physical characteristics, disability, or age, and we actively work to prevent it.

Ad online until November 30, 2026

Sympatient GmbH

Industry

  • Health

Professional Fields

  • Marketing & Communication

Work Experience

  • Experienced
  • Young Professional

Employment Type

  • Full time

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Company details

At Sympatient, we want to improve the care situation in Germany through innovative, digital therapy services. We use the Beavivo platform (https://beavivo.de) to connect therapists with people suffering from mental illness and we are developing new digital care concepts in the form of apps with Invirto (https://invirto.de). We are pursuing one goal with both approaches: to offer patients quick access to first-class care.

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