The nest consists of a strong brand, a growing community, established digital offerings and a distinctive market position. Of course, there is still plenty to do. The next step is to develop Soberland commercially and establish the company in the B2B market.
Alcohol problems begin long before they become visible. Yet most people only receive support once the consequences can no longer be ignored. At the same time, alcohol creates substantial costs for German businesses through absenteeism, reduced performance and workplace conflict, while often remaining a blind spot.
Soberland wants to change this. We develop digital programs, workshops and talks for individuals and companies. People should have early, anonymous access to support without shame or stigma. We also help companies develop a new approach to alcohol and reach affected employees more effectively.
Soberland is an established, mission-driven limited liability company. The brand is in place, our first digital offerings are on the market and have already generated sales. Around 18,000 people follow Soberland across social media. The company has received funding through IFB Hamburg’s InnoImpact program and was supported by Nord.Nord in developing its B2B business model.
I am Andrea Noack and hold a Master of Arts in German and Romance Languages and Literatures. I am also an author and speaker and have been sober for 16 years. I bring decades of experience in advertising, brand management and content development. I am now looking for an entrepreneurial co-founder who wants to take Soberland into its next phase with me and gradually assume responsibility for the company.
Experience in at least one of the following areas is particularly valuable:
B2B sales and business development
Go-to-market strategy and company building
Product management and the development of digital offerings
Operations, finance or fundraising
Health tech, prevention or workplace health
A medical or psychological background, for example in addiction medicine, occupational medicine, psychology or public health, would be particularly valuable, but is not a requirement.
You think entrepreneurially, work reliably and are ready to take real responsibility. You know how to turn a strong idea into a sustainable business model and want to help develop a brand with genuine social relevance.
Soberland is an alcohol-free company. You should genuinely identify with this mission, live alcohol-free yourself or have a highly conscious approach to alcohol. Personal experience of overcoming addiction is welcome, but not required.
You can initially join part-time and work in a hybrid setup. We will decide on responsibilities, equity and our long-term collaboration together and with the necessary care.
If you are not simply looking to build another startup, but want to change the way our society approaches alcohol, we should get to know each other.
Industries
Startup Stage
Soberland develops digital programs, workshops and talks promoting a new approach to alcohol for individuals and companies.
Stay updated - sign up for our Newsletter!
Subscribe Now
